By Timaru. Posted in Business Growth, Sales and Marketing, Small Business, Small Business Advice, Solutions.
Social media is being used more than ever to the advantage of people and businesses. And why not, when it’s a free way to show potential customers what they’re missing out on? Here are six tips from our London Sidekick team to ensure you use social media to your advantage.
The likes of Twitter, Facebook and LinkedIn hold enormous potential for promoting your business. Make the most of these tools by creating account in your company name and regularly updating them with relevant content.
Along with relevant content, make sure you post your content to help spread it around out there. Blog posts, case studies, offers – anything that would appeal to clients (or potential clients) will be happily accepted by followers.
Making sure your audience is continually expanding is one of the most important ways to ensure you continue to get new custom. Take the time to find people who you think would be interested in your business. Reciprocation is an innate human behaviour, and the majority of people will return the favour if you demonstrate some interest in them. Even if some people do not need your service, the chances are they’ll still take a look at your page and might even click through to your website, thus increasing traffic and spreading awareness.
Use social media to run marketing campaigns such as competitions. At the very least, share the competitions through this, but where possible, make the post the competition. Create a Facebook app or ask your followers to compete in a photo challenge with the offer of a small prize and your customer base will begin to increase.
Most social media pages now allow you to advertise or boost posts with them for a fee. Don’t go hell for leather on this, but dedicate a small budget towards doing some advertising testing. It is not always fruitful, but works incredibly well for some businesses so is worth a try if nothing else. Remember, you can also advertise your job vacancies through social media, which will enable you to reach out to as many people as possible and provide you with plenty of options.
One very important, and often underestimated tool of social media is engagement. Try asking questions and commenting on other posts. Social media is all about creating some transparency to your business; people like to see that companies are not run by a bunch of robots. Engage with your audience and try and have a sense of humour about it – people will warm to you and become more interested in your business as a result.